Viognier: A Wine to Watch

Viognier has a reputation for being a bit difficult to grow. But I’ve spoken with several winemakers and they really feel that this isn’t entirely true.

One of the reasons more Viognier hasn’t been grown might be because it has comparatively low yields. Low yields = less wine produced = less profit potential.

But consumers are really beginning to take a liking to this wonderfully fragrant and flavorful dry white wine. And winemakers are paying attention, because sales are increasing.

This is a classic example of where consumer demand helps to dictate what’s going on the market. The more we say, “we like this wine and we want to see more of it,” the more winemakers are going to produce.

The bottom line: Look for increased selection of Viognier from Northwest labels in the next several years. Many of you like it and winemakers are listening.